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Unlocking Coaching Excellence: Eleven Attitudes to Take Your Practice to New Heights

by Benjamin Lockwood

This article is divided into the following sections:

In the ever-evolving world of coaching, whether in sports, business, or personal development, the key to unlocking your potential for Coaching Excellence lies in cultivating the right attitudes. Embracing these essential mindsets can not only help you connect with your clients or team members more effectively but also ensure that your coaching strategies yield maximum results.

In this article, we will explore 10 attitudes that will transform your coaching approach, elevating your ability to guide others towards taking action and furthering their personal growth. Get ready to embark on a journey of self-discovery and growth as we delve into the world of Coaching Excellence, equipping you with the knowledge and tools to make a lasting, positive impact on those you mentor.

Attitude 1. The Mind and Body Are Interconnected

Some people view the human mind and body as two different entities, but as a Life Coach, it will be more useful to assume that the two are completely intersected and also that the health of one will influence the health of the other. Let us also assume that the mind is different from the brain. Your body is a physical object that occupies space. It has certain dimensions and weight under Earth’s gravitational conditions. On the other hand, your mind does not exist in any particular physical location. Nor does it have dimensions or weight.

Where the brain is physical, the human mind seems non-physical. Put simply, the health of our mindset can affect how healthy our bodies are, and how we act can impact our mental or emotional well-being. For example, if we are anxious about an upcoming event, our stress levels will skyrocket, affecting our digestion, heart rate, and sleep patterns.

In contrast, if we are feeling joyful and content, those emotions will physically relax our muscles and boost our immune system. Therefore, it is evident that the relationship between mind and body is a complex one where each side constantly impacts the other for better or for worse. As a Life Coach, it is important to be aware of this dynamic so that you can always help your coachees to make balanced decisions that will have positive consequences on both their physical body and also the health of their mental composure. 

Attitude 2. Every Behavior Is Fuelled by Positive Intent

It’s easy to assume the worst of others after someone cuts you off in traffic, pushes you in a crowd, or otherwise mistreats you. There’s a lot of violence on the planet, and people do awful things. Human behavior is generally habitual, which means that most people live out their days without considering how their attitudes, habits, or behaviors affect others. The purpose of this assumption is not to spark a philosophical or moral debate, but rather, is just to state that your approval or judgment of another person’s behavior is not appropriate within a Life Coaching relationship. You are not the moral police, and thus your opinion regarding a coachee’s behavior outside of the coaching relationship is neither necessary nor welcome.

I know it’s not easy. You have to be disciplined to walk away from an online debate when you see someone with a different opinion than yours. However, if you want to build trust-based coaching relationships (and maintain your own inner peace), it is essential that you practice assuming the best of people. In your relationships, you can either choose to assume the best or worst of people. Assuming the best of others will help maintain trust and avoid developing a reputation for being judgmental.

It is impossible to understand the reasons why people act or behave as they do, no matter how “textbook” you think their psychological profile may be. Assumptions are the termites of relationships, and the more you allow yourself to assume the worst of people, the less inclined people will be to be honest with you about what their priorities or intentions truly are.

Receiving honest answers to sincere questions will let you see what people’s intentions are. Sometimes, people make mistakes and behave out of character. Just as you wouldn’t want someone to assume the worst of you, avoid assuming the worst about others. When you don’t know a person’s real intentions regarding a certain issue, the only way to form a profile of them is based on your judgments and opinions about what they said or did, which is unjust and undermines any trust you’ve established with them. 

Attitude 3. All Behavior Is Geared Toward Self-preservation

It’s often said that human beings are selfish by nature. But when you think about it, is that really true? After all, we are all social animals who rely on human connections for our very survival. So perhaps it would be more accurate to say that some people’s primary motivation in life is preservation. That is, people act and behave in ways they believe will enable them to survive and thrive. Of course, what constitutes survival-enhancing behavior can vary greatly from one person to the next.

For some, it may mean hoarding resources and keeping others at arm’s length. For others, it may mean being generous and forming close relationship bonds. But ultimately, everything that most human beings do can be traced back to this fundamental need to self-preserve. And once we understand that, it becomes a lot easier to empathize with even those who seem to be behaving in ways that are hurtful or counterproductive. After all, they’re also just trying to preserve themselves and get ahead in life, just like the rest of us.

Attitude 4. Most People Act Out of Their Own Inner Turmoil

Think about the times you’ve acted in a way you later grew to regret. Those times you behaved irrationally or selfishly. Whether you behaved in these ways decades ago or just last week, recalling some of our past actions can sting us with shame and embarrassment for an entire lifetime. However, do those past actions or behaviors accurately represent who you are today? No, of course they don’t. The depth of human potential is too vast to reduce people to their past behaviors, beliefs, gender, personality, or skin color. What a person said last year or did in their twenties does not reflect who they are today or who they can become tomorrow.

One person’s wrong is another person’s right, and people’s intentions are rarely ever understood or considered. Sometimes, hurt people hurt people. Are these justifications for destructive human behavior? Absolutely not, but they do explain it. What we see in people is only a thread of a deeply complicated, layered tapestry that we’ll never fully access.

Most people act out of their own inner turmoil. Whether we’re dealing with a pathological liar, an ex-convict, a pimp, a prostitute, or a serial killer, people’s most malicious behaviors, habits, and attitudes do not diminish their worth as human beings. It’s important to accept this while acknowledging that certain behaviors are not acceptable. By separating a person’s actions from who they are, it becomes possible to accept people unconditionally, without compromising your standards or condoning destructive behavioral patterns.

One of the main principles of Life Coaching is to accept people for who they are, regardless of their actions or behaviors. Psychologist Carl Rogers introduced this concept, which is called “unconditional positive regard.” Although it can be challenging to achieve, mastering this social skill is crucial if you want to form healthy and positive relationships as a Life Coach.

Attitude 5. Failure Isn’t What Most People Think It Is

What’s the difference between knowing your limitations and thinking like a failure? The product of your efforts. Failure thinking leads to failure. Recognizing limits leads to growth and exciting new possibilities. When identifying moments of failure, most people recall times they didn’t succeed at something.

However, this narrow and negative perception of failure prevents people from embracing it for what it is: the precursor to success. Failure is an integral part of any success story; it’s part of Steven Spielberg’s, Walt Disney’s, Oprah Winfrey’s, Fred Astaire’s, and Hwang Dong-hyuk’s stories. These people embraced failure as part of the creation process and just carried on. They didn’t abandon their goals or lose faith when faced with challenges, setbacks, and obstacles and were thus rewarded for their perseverance.

The past doesn’t determine your future, and the same is true for those whom you coach. After over a decade of rejection, Hwang Dong-hyuk’s script, Squid Game, broke international and Netflix streaming records. The script, deemed “too dark” and “weird,” was watched by 142 million households in its first month of release, giving Netflix a projected revenue of $900 million. Like J.K. Rowling and countless other writers before him, Hwang Dong-hyuk didn’t see rejection as a failure, and he didn’t allow rejection to influence how much he valued his work.

Failures aren’t catastrophes, nor do they reflect a human being’s worth, talent, or value.

Instead, failures can be treated as helpful nudges that encourage humble self-reflection, reevaluation, adjustments, and reassessments wherever necessary. As you progress on your Life Coaching journey, you will work with people who’ve experienced soul-crushing professional and personal failures. When one of your coachee’s confidence has been eroded by failure, help them reframe their experiences and, instead, explore the lessons that failure has provided them with. Failure should be something to strive for, not avoid.

Attitude 6. Everyone Has a Unique and Fascinating Perspective

Imagine two people looking at the same landscape. One person sees the serene valley with a river running through it, while the other person sees the hungry alligator lurking in the river, waiting to pounce on its unsuspecting prey. Which person is seeing reality clearly? The answer, of course, is that both people are seeing reality—but just from different perspectives.

Our personal experiences, values, mental well-being, environments, and assumptions all influence our perspective (which is just how each of us see things). As a result, everyone has a different view of the world around them. And while one perspective may be more accurate than another, there is no such thing as a “correct” or “incorrect” perspective, there are just billions of different ones. Perspectives are filtered versions of reality. They help us make sense of the world, but they are rarely reality within itself.

As a Life Coach, you can question perspectives to gain valuable insights into the reasons why people act and behave in the way that they do. You can ask people questions such as, “Tell me how you see things?” Or “How did things seem from your perspective?” Sometimes, if it would be useful to challenge a person’s perspective, you might ask them, “And how do you know that your perspective is accurate?” Exploring people via their perspectives is a compassionate, empathetic, and enlightening conversational process that will allow your coachees to feel seen, heard, understood, and appreciated and to also become more flexible in their thinking.

Attitude 7. There Are No Bad People, Just Dysfunctional Behaviors

One of the most difficult concepts I teach is the idea that there are no inherently “bad” people. Often, individuals are quick to categorize those who have committed atrocious acts against humanity, such as Adolf Hitler, murderers, rapists, or child abusers. It is simply insufficient to label these individuals as “dysfunctional,” as it demeans the severity of their actions.

This principle doesn’t ask you to throw away your moral compass or support people who have committed horrendous crimes: it merely asks you to lay down your subjective opinions within a Life Coaching relationship. The same principle that defense lawyers live by is also true for coaches.

Every person charged with a crime is given a fair trial under the justice system, which includes having a legal defense team to fight on their behalf. Does that make lawyers “bad” people who side with villainy? No, it’s simply their professional responsibility to treat people as innocent until they are proven guilty. They have to overlook their personal feelings for what their client has done and build a defense that benefits the criminal. Labels such as “good” or “bad” are reductive and, technically, subjective.

For every “bad” person you know, there is another person who loves them and doesn’t see them the same way that you do. Labels like “good” and “bad” judgmentally categorize people, whereas professionals such as lawyers, achologists, and Life Coaches must maintain neutral, respectful, and non-judgmental relationships between themselves and those they’re committed to serving.

I believe that a Life Coach’s responsibility is to explore the psychological motivations behind people’s behavior, which go much deeper than simple actions and surface-level desires. In other words, we should address people not as they are now but according to who they can grow to become. It is only through understanding people’s motivations that we can hope to influence people to change for the better. Some organizations that profit from categorizing people might claim that humans are incapable of changing or improving their behavior. But in reality, everyone has the potential to mature and become someone better, regardless of their past. Just like you’re doing right now.

Attitude 8. People Make the Best Decisions They Can in the Moment

We’ve all had moments when we look back at our past decisions and cringe. But we only shudder because we now know better, whereas, at that time, we made the best choices we could with the resources we had access to. Hindsight is 20-20. We can’t undermine ourselves for not knowing something yesterday. All we can do is learn from mistakes and move forward, armed with the wisdom that comes from making unwise decisions.

We’ve all made choices that we later regretted. Whether it’s an error in judgment or a catastrophic life-altering decision, we’ve all been there. But it’s wise to remember that every decision we make is the best option we see at that time, based on our maturity, wisdom, and life experiences.

Some people make decisions that seem extremely difficult to understand. But your responsibility as a Life Coach is not to project your judgment or logic onto people. Your understanding of life, being human, or the world cannot be projected onto those whose lives you have not lived. What you can do, however, is offer unassuming support and guidance as your coachees work through their own process of self-discovery and growth.

Human behavior isn’t formulaic. Just because the forty-year-old you are coaching hasn’t achieved the results you achieved at the age of thirty doesn’t mean he has failed at life, because he hasn’t. Retrospectively, some people make poor financial decisions, but they were still the best decisions they could make at the time, according to their circumstances, upbringing, environment, maturity, and wisdom. No one intentionally goes out of their own way to self-sabotage. Yet, it happens. Mistakes are a part of life that people can learn and grow from. Your Life Coaching can support this process.

Attitude 9. Life Doesn’t Come with Deadlines—Only People Do

In a world of self-comparison, it’s easy to assume that our lives should meet deadlines. People often expect to graduate by a certain age, secure a career by a certain age, start a family by a certain age, and so on. But the truth is—life doesn’t come with deadlines. Only people do. Those who try to force their lives into boxes often end up feeling stressed, anxious, and “not good enough.”

People who structure their lives around deadlines often find themselves constricted in their thinking and followers of set paths. The hard truth is that life is always unpredictable and doesn’t always unfold the way that we plan it.

In your coaching endeavors, you will encounter people who question their ability to change. All people benefit from having someone with whom they can articulate their passions, identify their resources, provide context for goals, and plan what steps they need to take next in their journey.

Your role is to help them identify innovative ways to progress in life at their own pace, not someone else’s. It is good to respect people’s unique journeys by understanding that each individual has different starting points, experiences, and circumstances. Keep this in mind as a coach so you can help your coachee discern what their “right” next steps are while providing them the support and encouragement they need.

Attitude 10. All Things Are Possible with the Right Attitude and Strategy

Not even a century ago, if you told the general public that man would walk on the moon, they probably would have laughed at you. And if you said we could send cameras to Mars with telescopes that could view the formation of new galaxies, you’d have likely been locked up in a mental asylum! Human limitations are rapidly being debunked as technological and scientific advancements in recent decades have continually defied entrenched beliefs about humanity’s limits, from space travel to contemporary medicine and lab-grown organs and meat.

Over the years, I’ve learned that there’s truth in the saying that “everything is possible with the right strategy.” Whether it’s building a successful business, losing weight, or achieving any other goal, the key is to develop a plan and find the right strategy that will convert the goal into a reality.

A major part of achieving goals is finding an effective strategy, which can be difficult and often where people “fail.” Note that failing to find a successful strategy is different from simply not reaching a goal. If you’re questioning if something is possible for one of your future coachees, ask them what strategy they need to put into place. More often than not, this will create a newfound coaching requirement.

Attitude 11. Coaching That Doesn’t Enable Personal Growth Isn’t Coaching

Coaching isn’t a technique to be rigidly applied in all situations. It is a way of leading and influencing people’s decision-making. The underlying purpose of coaching is building up people’s self-belief, regardless of the goal they want to pursue. When you coach, the effectiveness of what you do depends on your beliefs about human potential. A coach who doesn’t believe people can become more than they currently are will be ill-equipped to help anyone. So, try to view people in terms of their potential and never their past performance.

People grow in self-belief when they make decisions or take actions that contribute to their personal growth and progression. For people to build self-belief, they must know that their success is largely due to their own hard work and efforts. They must also know that someone believes in them, which means being encouraged and supported to make tough choices and decisions. In essence, this is the very nature of Life Coaching.

Life Coaching isn’t about making people happy. To coach people and positively influence them, we must adopt an optimistic view of human potential. Pretending to be optimistic about what people are capable of is insufficient because beliefs get conveyed in unavoidable ways. To draw the best out of people, we must assume that their best is yet to come. The potential for human growth is what fuels effective coaching. Sadly, the coaching industry can often be exploitative.

Some self-proclaimed “coaches” have an overriding agenda to generate regular sessions fees from disempowered others who believe they need a “guru” to rely on. Your role as a coach is to inspire people to improve in every way possible. This includes instilling courage, inspiring decisiveness, and helping people become self-reliant. Also, part of your job is to ensure that people are taking the right measures so they can continuously develop and progress into wiser and more self-assured versions of themselves.

Before all things, remember that trust is the foundation of every successful Life Coaching relationship. You must first earn people’s trust before they will be completely genuine with you. Their honesty and transparency is essential in order for you to effectively help them define what their priorities are and ultimately reach their goals. This can be a tough process that requires objectivity and that you embody these attitudes for coaching excellence.

Conclusion: Embracing These 11 Essential Attitudes

In conclusion, embracing the 11 essential attitudes discussed in this article can significantly enhance your effectiveness as a coach and enable you to make a profound impact on the lives of those you mentor. By fostering these mindsets, you will be better equipped to inspire, motivate, and guide others towards achieving their goals and realising their full potential.

In this article, we have drawn inspiration from the teachings found in the “Ultimate Life Coaching Handbook” by renowned coach and personal growth expert, Kain Ramsay. His profound understanding of human behavior and passion for empowering others have led to the formulation of essential principles that can transform lives.

As you continue your journey as a coach, remember that cultivating Coaching Excellence is an ongoing process that requires self-awareness, reflection, and continuous growth. By integrating the principles outlined in Ramsay’s work into your coaching practice, you will not only unlock your potential to achieve Coaching Excellence but also empower others to achieve success and lead more fulfilling lives.

Unlocking Coaching Excellence: Eleven Attitudes to Take Your Practice to New Heights

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