“Be Obsessed or Be Average” by Grant Cardone is a powerful manifesto for those who wish to channel their passion and determination into extraordinary success. Published in 2016, this book serves as a guide on how to use obsession as a tool to achieve remarkable results in life and business.
The central theme of the book is the idea that being obsessed is not a disadvantage but rather an essential trait for achieving greatness. According to Cardone, obsession is a powerful force that can drive you towards your goals and help you overcome any obstacles that stand in your way.
Cardone begins by sharing his personal journey, from his struggles with drug addiction to becoming a successful entrepreneur and sales trainer. He attributes his success to his “obsession” with improvement and achievement, thereby setting the stage for the rest of the book.
Throughout the book, Cardone challenges the conventional wisdom that obsession is unhealthy or something to be avoided. Instead, he argues, it’s the key to extraordinary achievement. He writes, “There’s no shortage of money on this planet, only a shortage of people who think correctly about it,” emphasizing that the right mindset and relentless focus are crucial for financial success.
Cardone provides practical advice on how to cultivate this obsession. He suggests setting high goals, constantly seeking new challenges, and pushing beyond your comfort zone. He also emphasizes the importance of taking responsibility for your own success and not relying on others to make things happen.
One of the most compelling sections of the book is where Cardone discusses the concept of ‘massive action’. He believes that in order to achieve big goals, one must take big actions that match. Small, incremental steps, according to him, often lead to average outcomes.
“Be Obsessed or Be Average” also covers topics such as dealing with fear and rejection, turning setbacks into opportunities, building a strong team, and maintaining your physical health to sustain high levels of performance.
Moreover, Cardone encourages readers to embrace all parts of their lives as components of their overall obsession with success. This includes personal relationships, hobbies, and even downtime. He believes that every aspect of one’s life should be aligned with their ultimate goals.
In a rallying cry to readers, Cardone states, “You can be obsessed with your family, your wife, your husband, the love of your life…You can be obsessed with making a difference. You can be obsessed with making money. If you’re not obsessed, then you’re average.”
“Be Obsessed or Be Average” is more than just a self-help book; it’s a call to reject mediocrity and embrace the extraordinary. It’s a guide for those who are willing to harness their passion, work relentlessly, and achieve their dreams. Whether you’re an entrepreneur, a professional, or anyone with big ambitions, this book offers valuable insights and motivation to help you on your journey to success.
